Looking to buy or sell energy? Check out Tally Energy, our retail brand.

Investors

Raising our first outside capital

We’re raising to accelerate our UK growth past our initial pilot customers. The deck is available on request.

The story in five beats

Energy becomes a layer, not a company

  1. 01

    The shift

    Electrification is moving energy from the monthly bill into the purchase decision. A heat pump only beats a gas boiler if the tariff works. An electric car only beats petrol if charging is cheap. A fast-growing class of businesses now depends on energy they don’t control.

  2. 02

    The structural problem

    Every energy product reaches the consumer through a licensed supplier. The licence is the distribution channel, and the supplier keeps the margin and the customer. The only workaround is becoming a supplier yourself: 12–24 months and over £1m of regulatory capital before the first 10,000 customers.

  3. 03

    A pattern that has happened before

    Stripe turned merchant accounts and card-network compliance into an API. Banking-as-a-service did the same for the banking licence. Truepill did it for pharmacy licences. In each case one company held the licence and the regulated operations, and a generation of new brands was built on top. Energy supply is the last big regulated consumer market where this hasn’t happened.

  4. 04

    The model

    TrueSource is the licensed, API-first layer between energy products and the consumer. Partners integrate once and put their tariff on the meter under their own brand. We earn a platform fee per meter and a fee per kWh, in every market, for as long as the meter stays on supply.

  5. 05

    Proof

    Tally Energy, our own peer-to-peer retail brand, is built end to end on the platform, with customers under contract. We have licensed electricity market access through a partnership with a UK licensed supplier, on a pay-as-you-go basis. Underneath sits a settlement ledger that treats every kWh and every penny as a double-entry transaction. Everything so far was bootstrapped.

Request the deck

Tell us who you are and we will send the pre-seed deck. If you would rather talk first, say so and we will find a time.

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